Precision ag drone firm acquires Veritas, a data analytics Co.

By Deveron UAS Corp. | August 30, 2018

Deveron has signed a definitive agreement to acquire all the issued and outstanding shares of Veritas Farm Management Inc. The combination of the resulting entity will create a leading data analytics company providing North American farmers with access to data driven insights as well as access to Deveron’s leading drone data network.

Veritas is a data analytics company which provides recurring data consulting and precision agriculture services to large enterprises and large-scale farmers. Veritas had unaudited reported revenue of $1,140,845 in 2017, $1,051,262 in 2016 and $779,797 in 2015, against expenses of $1,276,124, $1,195,975 and $1,068,228, respectively.  The acquisition is expected to close in Q3 2018. 

“Data, analytics and insights have always been the driving factors of our vision in building Deveron as a leading drone data company in North America,” commented Deveron’s President and CEO, David MacMillan. “Veritas has built an insights business deeply rooted in understanding the needs of farmers and what can be implemented on the farm today.  We look forward to growing our mutual customer base by providing complementary product offerings that are all rooted in increasing yields and reducing costs.”

“Veritas was born out of the need for better management tools for Ontario farmers. Drone imagery has become one of the tools that allows for better management decisions. This partnership will enable Veritas to continue to develop and deliver measurable solutions to our current and growing geographical footprint of customers, in a way that is easy for farmers to implement. Veritas Farm Management has been able to position itself within the Ontario market in a way that is both strategic and unique. This new relationship with Deveron will only enhance our ability to execute for our customers,” said Aaron Breimer, business manager of Veritas Farm Management Inc.

The purchase price for the acquisition of Veritas is comprised of a cash payment of $320,000 and 3,750,000 Units of the company, issued to the shareholders of South West Ag Inc. Each Unit consists of one common share of the company and one-quarter of a common share purchase warrant at a deemed price of $0.18.